Economy of Experiences

This book is a search for the essential connection that people need, and what organisations can contribute to making people’s lives pleasanter, happier, more significant and even, sometimes, simpler. It is about the art of making real connections, the holy grail that every organisation seeks. Success will only be yours if you start thinking about your organisation’s higher goal. Part of this, developing a sensible, appropriate value proposition, is not as simple as it may seem.

This book describes, in five elementary steps, how your organisation can create meaningful value for your most valued stakeholders, i.e., clients, guests, suppliers and your personnel. We regard individuals as the basis, which is why we discuss the psychology of experiences in such depth.

The book is about various structural developments in society within the context of the changes organisations encounter, and how we – as human beings – relate to this. It describes the unique link between theory and practice with appealing new cases.