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The latest edition

The 3rd edition, including updated cases

Focusses on practice

Full of tips with practical applications

Recommended for everyone

Marketers, innovation managers & students

Pine
“Economy of Experiences is a great book that extends our ideas — disagreeing with us on occasion! It pushes forward what we know about today’s Experience Economy, focusing on those that are meaningful and co-created.(In fact, it wasn’t until I read this that I truly understood what ‘co-creation’ was all about.) Anyone looking to create greater value for their customers should absorb its lessons.”
— B. Joseph Pine II, co-author ‘The Experience Economy’
01
“Albert Boswijk and his colleagues are the pre-eminent experts in Experience Management in Europe. This book brings all of their knowledge and wisdom together and is vital reading for anyone seeking to create value from experience.”
— Prof. Chris Voss | London Business School
QuinnRobert
“Steve Jobs showed us the value of understanding what the customer wants but cannot articulate. This book tells us how to do what Steve Jobs did. It is a must read.”
— Prof. R.E.Quinn, University of Michigan, Ross School of Management.

About the authors

Albert Boswijk

Albert Boswijk, specialist in Deep Change processes within large corporations and founder of the European Centre for the Experience Economy.

Ed Peelen

Professor of Content Marketing & Custom Media, University of Amsterdam; research partner and core lecturer, European Centre for the Experience Economy, partner ICSB.

Steven Olthof

Steven Olthof, formerly management consultant at KMPG; associated partner and core lecturer, European Centre for the Experience Economy

Economy of experiences

Available now; the 3rd edition of Economy of Experiences. This book describes the search for that essential connection with your customers.

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History book

This book is published by The European Centre for the Experience Economy founded in 2000. With a trackrecord of almost 20 years of Academic Research, it has been an indispensable book for alle entrpreneurs, business innovation managers, marketers and consultants. It describes the unique link between theory and practice with appealing new case studies. Sold over 30.000 copies.


info@experience-econonomy.com

Professor Bronkhorstlaan 15
3723 MB Bilthoven
KVK 34166038