Value Creation by Experience

What we aim for in our course, is to understand the main drivers for societal change, being able to define shifting paradigms. The ability to use the outside-in perspective; based on a context of stakeholders analysis & value networks. Furthermore to understand a deep understanding of the process of value creation and how to rethink business in the context of meaning and purpose, based on a deep understanding of the psychology of experience and engagement. Every business & organisation should challenge its purpose, value proposition, and business model to become future-proof in this digitalised age.


We will organise the online version of a 5-module (1.5 hrs)per session Masterclass Humanising Business Value Creation by Experience course based on the new insights of our new book. This program will give you deep insight and understanding of the concept of Experience, the process of creation of meaning and the impact of Societal Changes & Exponential Innovations on your business and how to manage these necessary changes in your organisation. We will work with our 5 step model of Value Creation & Business transformation;
In this 5-module program in the spring of 2023, you will meet top guest lecturers like, prof. Christiaan Jantzen Aalborg University about the Meaning of Experience, Pelle Guldborg Hansen and many others.

The relevant themes addressed are;

  • The Psychology of Meaning and Experience;
  • Structural changes in society and exponential innovations;
  • Experience technologies;
  • How to create a High Performing Positive Organisation;
  • Business model innovation;